The advertising truck in Marseille:
an innovative way to promote your brand
In the world of advertising, it's essential to stand out and find original solutions to capture the public's attention. Traditional billboard campaigns have long been used to communicate about a product or brand, but today they are competing with more innovative alternatives such as advertising trucks. In Marseille, these personalized vehicles are beginning to gain popularity among local businesses looking to spread their message in a unique and engaging way.
Discover all our LED advertising truck services with our advertising trucks in Lille and also our advertising trucks in Paris!
The advantages of the advertising truck in Marseille
Why choose an advertising truck in Marseille over traditional media such as 4x3 billboards or bus shelters? Here are some undeniable advantages of this modern marketing tool:
- Mobility: Unlike posters fixed to a stationary surface, advertising trucks can move around the city and vary the areas they are displayed. This allows them to reach a wider and more diverse audience, for greater advertising effectiveness.
- Visual impact: The size of the trucks and their personalized graphics are not overlooked in city traffic. The public will therefore be naturally attracted to the visuals presented, thus reinforcing the message's memorization.
- Flexibility: Advertising trucks can be used for one-off or recurring campaigns, depending on the company's objectives. Additionally, their route and schedule can be adjusted to suit the client's needs.
- Precise targeting: Thanks to the mobility offered by these vehicles, it is possible to adapt the route of the LED truck according to the target audience (shopping areas, residential areas, events, etc.). The LED truck can also be positioned in strategic locations during sporting or cultural events for better visibility among a target audience.
In a saturated advertising market where it is becoming difficult to capture the attention of consumers, advertising trucks are positioned as an attractive and differentiating solution.
Agencies specializing in the rental of advertising trucks
To benefit from this unique and effective communication tool, it's best to contact an agency specializing in advertising truck rentals. In Marseille, several companies offer this service, each with their own specific features and offerings. Here are some factors to consider when choosing the best agency:
- Experience: An agency that has already carried out numerous advertising truck campaigns will likely have acquired solid expertise and will be able to effectively advise on best practices to adopt to optimize the campaign's impact.
- Variety of formats: Some advertising trucks come in different sizes and configurations, adaptable to your budget and objectives. It's important to ensure the agency offers a solution that meets the specific needs of the project.
- Additional services: In addition to LED truck rental, some agencies offer support services such as graphic design, strategic consulting, and campaign monitoring and reporting. These services can be an additional asset in the success of the project.
By carefully comparing these different criteria, it will be easier to select the agency that will meet the requirements of the advertising truck project in Marseille.
How to make your advertising truck campaign a success?
Implementing a truck advertising campaign requires a certain amount of organization and best practices to maximize its impact. Here are some tips for tackling this project successfully:
1. Clearly define your objectives
As with any communication campaign, it is essential to first determine the goals you are seeking with your advertising truck campaign (brand awareness, winning new customers, promoting an event, etc.). This will help you adapt the message conveyed, as well as the choice of format and location for the LED truck.
2. Take care of the visual
Graphic design is crucial for capturing the attention of passersby and effectively conveying the brand's message. Therefore, it's important to invest time and resources into creating an attractive, modern visual that reflects the company's image. The use of bright, contrasting colors and clear, legible typography are some of the key elements to consider to improve the visibility of your display.
3. Adapt the route and the times of passage
Depending on the objectives and target audience, the choice of route and travel times for the advertising truck must be strategically considered. Based on local points of interest (shops, entertainment venues, events, etc.), it is possible to plan a tailor-made route to effectively reach the desired audience.
4. Analyze the impact of the campaign
To measure the effectiveness of your advertising truck campaign in Marseille, it's important to establish performance indicators and regularly monitor the results. This analysis will allow you to make adjustments along the way if necessary, or to prepare for the next campaign by learning from this one.
Thus, thanks to a rigorous approach and close collaboration with the advertising truck rental agency, it is possible to maximize the impact and success of an advertising truck campaign in Marseille, for increased brand awareness among the general public.
Source: “Inra-Ipsos Marketing Unit Impact Study”
Contact us
Do you have any questions or would you simply like to contact us?
Fill out the form below.
The Led Media Com team is here to help!
