Advertising bikes in Lyon: a new way to present your products
In a world where digital is becoming increasingly important, it's crucial for businesses to stand out through effective marketing strategies. Among the various existing solutions, advertising bikes have established themselves as an essential tool for boosting your presence in the city of Lyon. Indeed, these mobile communication tools are not only environmentally friendly, but also highly effective at attracting the attention of passersby and thus promoting your products or services.
Discover our advertising bikes in Paris, advertising bikes in Belgium, or our advertising bikes in Marseille.
Why use the advertising bike in Lyon?
Located in the heart of the Rhône-Alpes region, Lyon enjoys a privileged geographical location that attracts numerous tourists and professionals each year. Crossed by two rivers, this European capital also boasts an extensive cycling network that facilitates urban travel. Using promotional bicycles allows Lyon's businesses to take full advantage of this growing movement toward soft and sustainable transportation.
An innovative and original means of communication
Easily standing out from traditional communication media, advertising bikes bring a real innovation to the world of street marketing. By using this popular mode of transport for the people of Lyon, advertisers create a real connection with their target audience and project a positive and dynamic image of their brand. Furthermore, bikes offer greater visibility and allow them to reach a wide audience thanks to their mobility.
An ecological and responsible solution
In a society increasingly concerned about environmental issues, it is essential for companies to highlight their eco-responsible commitment. By opting for promotional bikes, they can promote their brand while respecting the environment. The bikes are 100% electric and do not generate noise or air pollution.
The different types of advertising bikes in Lyon
Depending on their needs and budget, advertisers can choose from several models of advertising bikes in Lyon:
- The standard bike: equipped with a classic advertising panel located at the front, it allows you to broadcast a simple text or visual message;
- The trailer bike: designed to transport products or promotional posters, it offers a larger display surface and can also be used during events or activities;
- The tricycle: equipped with two wheels at the rear and a removable platform at the front, it can accommodate various installations (sound, video, etc.) and offer interactive animations;
The electrically assisted bicycle: ideal for traveling in urban areas, particularly on slopes and stairs, this type of advertising bicycle offers a smooth ride adapted to the constraints of the Lyon terrain.
What are the advantages of LED technology?
Bicycle advertising billboards can be optionally equipped with LED technology. This technology allows for increased visibility and offers numerous advantages:
- Brightness and attractiveness: thanks to its powerful and uniform lighting, the LED system instantly attracts the attention of passers-by, even when they are at a distance;
- Creative possibilities: LED panels offer a wide range of colors and can display both still images and animations, giving free rein to the imagination of advertisers;
- Durability and reliability: very resistant, LED panels have a prolonged lifespan and are much more reliable than traditional display supports;
Energy savings: Unlike other lighting systems, LEDs consume little energy and thus help reduce the environmental impact of bicycle advertising.
Implementation of an operation with advertising bicycles in Lyon
Find a specialized provider
To successfully run your bicycle advertising campaign, it's essential to hire a specialist who can tailor a plan to your needs. In Lyon, several companies offer turnkey services, including advertising bike rentals, creating and printing visuals, and hiring a team to manage travel and events.
Define your strategy
Before embarking on any street marketing project involving advertising bikes, it is important to precisely determine your objectives: product launch, awareness, brand image, etc. Depending on these, the advertiser will need to choose the appropriate type of advertising bike, demarcate traffic areas in Lyon, and develop a comprehensive and coherent communications plan.
Adapter son message
To maximize the effectiveness of a promotional bicycle, it's important to tailor your message to the specifics of the medium. Advertisers should therefore prioritize simple, strong visuals with attractive, evocative colors. It's also crucial to consider the billboard's format to create a clear, impactful design that can be quickly understood and remembered by passersby.
Some ideas for operations with advertising bikes in Lyon
Bicycle advertising billboards can be optionally equipped with LED technology. This technology allows for increased visibility and offers numerous advantages:
- Brightness and attractiveness: thanks to its powerful and uniform lighting, the LED system instantly attracts the attention of passers-by, even when they are at a distance;
- Creative possibilities: LED panels offer a wide range of colors and can display both still images and animations, giving free rein to the imagination of advertisers;
- Durability and reliability: very resistant, LED panels have a prolonged lifespan and are much more reliable than traditional display supports;
Energy savings: Unlike other lighting systems, LEDs consume little energy and thus help reduce the environmental impact of bicycle advertising.
Implementation of an operation with advertising bicycles in Lyon
- Organize a promotional parade bringing together several advertising bikes to announce the opening of a new store or salon;
- Use a trailer bike as a tasting or sample distribution point at a food fair or sporting event;
- Create a viral operation by broadcasting unusual videos or photos on mobile LED panels which will then circulate in the lively districts of the city center;
- Set up an experiential system consisting of offering passers-by the opportunity to come on board to test a product or participate in a fun and interactive activity.
With the growing popularity of promotional bikes in Lyon, it's now essential for businesses to capitalize on this trend to expand their brand awareness and promote their products in an innovative and responsible way. Thanks to the various options available and the experience of a display expert, they can create striking and impactful campaigns to better target their customers and attract new prospects.
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